You can sense within moments of the outset of this episode that this conversation was going to be a real treat. Armed with a fascinating educational and work history and an intimate understanding of business, Adam Cegielski (Eyecarrot Innovations CEO) provided a wonderful recount of what originally brought him into the world of Vision Therapy and what continues to drive this passion moving forward.

After observing successful Vision Therapy with his son firsthand, it became apparent to Adam that there was great opportunity for a company to step in and help modernize the overall VT experience. Through development of high-tech products and services, Adam’s team has spent the last number of years helping Developmental Optometrists expand their offerings and modernize. This really resonates with me  – if we as Optometrists hope to grow and stay relevant, it is so important for us to stay on top of the expectations of the modern consumer who lives in the era of voice activation and possession of world’s knowledge right at their fingertips.

Much of the wonderful work that has been done by Adam’s team centers around bringing efficiency, reproducibility, and a first-class user experience to the process of Vision Therapy. If this is the first you’ve heard of them, definitely take some time to peruse their site and offerings – it is truly astounding what they have been able to create for us and even more impressive what they are working to release in the near future.

My Top 5 Takeaways:

1. In business, exposing yourself to challenging situations is key. If you find your way out, you learn – and if you don’t, you learn even more.
2. You don’t initially need to release the perfect product or service. Build and release products or services that will allow the market to give you feedback and be sensitive to repeated requests to modify.
3. Statistically, we know there are a billion people across the globe suffering from binocular vision disorders. Solving this problem will take an an immense amount of collaboration, ingenuity, and resolve.
4. If you are looking to scale any business, you need to ensure you are building systems within that lend to reproducibility. An understanding of business transferability is so important if you ever hope to expand on what you offer.
5. Proper integration of visual training into the world of sports may be one of the most exciting and untapped areas for providers of VT to consider.

Happy Listening!

Location: Old Mill, Toronto ON